MRs are the face of pharma in the field — yet their productivity is limited by outdated tools, manual tasks, and ineffective planning.
Struggle to plan and prioritize doctor visits effectively
Of field time is lost to manual reporting and paperwork
Of MR visits fail to result in meaningful HCP engagement
Lost by pharma industry annually due to inefficient field execution
Increase in productivity with AI-powered tools and automation
Sources: IQVIA, McKinsey, Deloitte Healthcare, BCC Research
Our MR app equips field reps with powerful features—streamlining daily tasks, improving visit effectiveness, and driving smarter decisions through AI-powered automation.
Planning your MTP/STP with NitiApp is simple, smart, and effective — no rocket science needed. We optimize field force efficiency using AI-driven territory planning to target the right doctors, chemists, and HCPs
Attendance marking should be quick, flexible, and compliant with your company’s policies. NitiApp’s smart attendance system automates expense calculations based on attendance, daily calls, and locations — supporting your daily work life seamlessly.
Every interaction drives your sales success. NitiApp simplifies daily call reporting by capturing detailed data — from brand engagement and time spent per brand to eDetail slides viewed and samples distributed. Customize feedback forms for each call and effortlessly mark joint working sessions with managers or higher-ups.
For the first time ever, see everything you need about your outlets — whether it's a Doctor, Retailer, or KAM — all in one place. NitiApp gives you a complete, easy-to-read profile to help you plan better and build stronger connections.
Say goodbye to back-and-forth coordination. With NitiApp, you can request a joint working call right from your daily call report — not just with your immediate manager but up the entire reporting hierarchy.
Present your brand like never before — digitally and offline — with interactive, localized content tailored for every outlet. NitiApp’s CLM (Closed Loop Marketing) enables impactful storytelling through rich media, tracking engagement down to each second and slide.
You're not alone in the field — NitiApp is your intelligent companion. While you handle conversations at the outlet, NitiApp works alongside you, delivering the right data, strategy, and reminders exactly when you need them. With smart AI nudges, your day stays focused, efficient, and impactful.
Whether your doctor or outlet operates across multiple locations or divisions, NitiApp ensures a single, unified view. With our organization-wide Golden Record and division-level mapping, every interaction is captured under one profile — no duplicates, no confusion.
With NitiApp, you don’t just capture RCPA (Retail Chemist Prescription Audit) for your brand — you track competitor brands too. Get real-time insights that drive smarter planning and stronger brand performance.
Capture purchase orders on the go and keep your retail or distributor network informed with real-time updates. NitiApp bridges the gap between field teams and supply chain systems, ensuring accuracy, speed, and transparency.
Go beyond attendance — NitiApp helps you preplan, execute, and measure the impact of brand campaigns, health camps, and market surveys across all outlet types including doctors, farmers, retailers, stockiest, and KAMs.
No more waiting for reports — NitiApp delivers all essential activity insights instantly. From attendance tracking to Daily Activity Reports (DAR), Monthly Visit Patterns (MVP), and Outlet Visit Patterns (OVP), everything is available at your fingertips to assess and enhance field performance.
Say goodbye to manual entries and long waits. With NitiApp, your TA/DA is auto-calculated based on your attendance, reported calls, and activities — no need to enter every expense manually. Just add additional claims, and the system validates everything as per company policy for quick and accurate reimbursements.
Easily apply, track, and manage all types of leaves — Casual, Paid, LWP, Maternity, or custom — with real-time balance updates and seamless approvals. Fully aligned with your company’s policies
Empower continuous learning with in-app quizzes and assessments. From product knowledge to compliance and training, everything is gamified with rewards, leaderboards, and personalized paths.
No more waiting for classroom sessions or searching for printed materials. With NitiApp, We get everything you need to learn, grow, and stay confident in the field.
We make sure you never have to search for the latest brand material, SOP, or training doc again. With NitiApp, all your essential files are just a tap away — updated, organized, and always accessible.
We ensure you're always informed about what matters — from policy changes and product launches to upcoming campaigns and recognition news — all in one place, in real time.
We empower you to work without limits. Whether you're in a remote village or an area with poor connectivity, NitiApp ensures your workflow never stops.
NitiApp supports diverse pharma verticals—from prescription drugs to OTC, animal health, hospitals, diagnostics, devices, and
key accounts—delivering tailored technology that drives efficiency and growth.
Join the ranks of top pharma companies that rely on our world-class solutions for sustainable growth and efficiency.
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