NitiApp by the Numbers

Trusted by Pharma Sales Leaders

10K

Field Force Tracked in Real-Time

99%

Leadership Adoption from NSM to Line Managers

1B

Doctor Calls & Orders Logged

80%

Time Saved via Automated Reporting

95%

Accuracy in Geo-Verified Field Activity

Sources: IQVIA, McKinsey, Deloitte Healthcare, BCC Research

All Features Designed for NSM, ZSM & Division Heads

Empower regional and national managers with live visibility, smart approvals, and actionable insights — everything needed to lead with data and drive execution at scale

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Realtime Team Performance Dashboard

Complete visibility of your field force's daily execution — from attendance to activity, all at your fingertips. Track how your team is performing on-ground in real time. Whether it's verifying morning attendance, comparing planned vs. actual visits, or identifying execution gaps, this dashboard empowers NSMs, ZSMs, and Managers to lead with clarity and act with speed. No more waiting for end-of-day reports — get everything live, mobile, and actionable.

  • Centralized Team Dashboard: Easily view team-wise performance for any day, including attendance, call logs, and field activities.
  • Geo-tagged Attendance: Track login/logout time and location, including working town and start/end geo-coordinates.
  • Date-wise Performance Access: Navigate past or current dates to analyze individual or team performance history.
  • One-Click Attendance Sharing: Share real-time attendance reports with your WhatsApp team group anytime during the day.
  • Planned vs. Actual Patch Insights: Instantly identify deviations between planned and executed field visits to guide team improvements.

Joint Working Logs with Feedback & Coaching Notes

Promote continuous coaching culture through structured joint working and actionable feedback. Empower managers lead from the front by acknowledging joint working requests, providing on-field feedback, and coaching team members in real-time. Every interaction is logged, acknowledged, and contributes to team growth, compliance, and performance alignment.

  • Acknowledge Joint Working Requests: Instantly accept or decline requests raised by team members for joint field visits.
  • Submit Coaching Notes: Provide clear, structured feedback after each joint call to guide reps on areas of improvement.
  • Boost On-Ground Effectiveness: Use coaching notes as live references during future visits and sales reviews.
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Smart Approvals of Month tour plan

Seamless monthly planning, policy compliance, and timely execution — all in one place. Empower managers validate and optimize their team's monthly tour plans. Ensure every MTP aligns with business goals, outlet coverage norms, and submission timelines, creating a disciplined and accountable field execution environment.

  • Structured Tour Plan Reviews Managers can access each submitted MTP with outlet lists, visit frequencies, and mapped geographies for easy evaluation.
  • Approve or Suggest RevisionsReview and either approve the plan or suggest corrections directly within the app, eliminating back-and-forth.
  • Time-Bound Submission & Approval Enforce policies for field reps to submit MTPs before a set date each month. Managers must approve them within the same defined period.
  • Outlet Visit Frequency Compliance Auto-validation ensures selected outlets are visited as per required weekly or monthly frequency norms.
  • Smart Alerts & Auto Reminders System-generated notifications help teams stay on track for both submission and approval deadlines.

Leave Request approvals

Simplify team leave management with policy control, balance visibility, and instant actions. Enable managers to swiftly review and take action on team leave requests while adhering to organizational leave policies. Maintain productivity and transparency with real-time notifications and clear audit trails.

  • Multiple Leave Types with Balance Visibility Easily view available leaves across types (casual, sick, earned, etc.) with mapped policies for each team member.
  • Rejection with Reason Capture Ensure clarity and fairness with mandatory reason fields when a leave request is declined.
  • Nudges & Notifications Receive instant notifications on new leave requests and reminders for pending actions — keeping the process fast and efficient.
  • Track History & Status Access for a detailed history of approved, pending, and rejected leaves for any team member.
  • Leave Calendar View View upcoming leaves across the team to plan field operations effectively.
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Outlet Onboarding and modification approvals

Ensure field-submitted outlet data is validated, accurate, and aligned with company policies through a structured approval system. Empower managers to maintain a clean and compliant outlet master by reviewing new outlet additions or modifications before they are activated in the system. This feature strengthens data quality, territory alignment, and downstream reporting accuracy.

  • Review and approve new outlet additions with mapped beat and category.
  • Auto-checks for duplication, geo-fencing, and policy adherence.
  • Editable fields for correction or enhancement before approval.
  • Get notified instantly when a new outlet is submitted.
  • Maintain logs of changes and user actions for audit purposes.

Activity Reports on Demand – DAR, MVP, OVP

Instant access to team activity reports — stay informed, ensure compliance, and drive accountability. Managers can effortlessly view Daily Activity Reports (DAR), Monthly Visit Plans (MVP), and Outlet Visit Plans (OVP) submitted by their field force. Filter, download, or share reports in real-time to make data-backed decisions and ensure execution of strategy.

  • One-click access to DAR, MVP, and OVP from mobile or web.
  • Filter reports by team member, date range, division, or region.
  • Export reports in Excel or PDF for internal sharing or audits.
  • Highlight visit frequency adherence, missed visits, and doctor coverage.
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Broadcast Announcements

Deliver high-priority updates, brand alerts, and sales initiatives — right to your field team’s fingertips. Division Heads can instantly communicate with all or segmented parts of their field force by pushing announcements, brand messages, or campaign alerts directly to the mobile app. Ensure alignment across regions, improve speed of execution, and maintain consistent messaging.

  • Broadcast messages by zone, team, designation, or business unit.
  • Schedule announcements for upcoming launches, contests, or price updates.
  • Attach PDFs, images, or videos to make campaigns interactive.
  • Trigger push notifications for urgent updates like doctor list changes or incentive rules.

Learning Videos & Material Access

Empower your team with always-available training content — tailored by product, designation, and region. Equip your field force with role-specific learning materials, brand videos, pitch decks, and visual aids — ensuring consistency, confidence, and compliance during customer interactions.

  • Role-based access to training videos, PDFs, and brand communication assets.
  • Assign training modules to specific teams or zones with completion tracking.
  • Upload and organize content in folders for easy navigation.
  • Offline access ensures learning never stops, even in low-network areas.
  • Reinforce learning with micro-content updates before brand rollouts or campaigns.
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360° Profile Access of team members

Gain a comprehensive view of every field rep — from reporting structure to real-time KPIs — all in one place. Streamline performance reviews and coaching with a centralized dashboard that presents each team member's complete activity, compliance, and productivity metrics.

  • View team member details including designation, zone, and reporting hierarchy.
  • Access summarized KPIs like attendance %, call coverage, and expense claims.
  • Quickly navigate through reports like DAR, OVP, and brand-wise Rx input.
  • Identify top and bottom performers with real-time performance insights.
  • Use data-backed reviews for feedback sessions, appraisals, and training focus.

Policy-Based Expense Management & Approvals

Simplify and control expense approvals with built-in policy checks mapped to team roles, grades, and locations. Empower managers with the tools to review, approve, or reject field force expenses efficiently — while ensuring compliance with your company’s travel and tour policy.

  • Auto-validate claims as per assigned designation, city class, and grade-wise policy.
  • Review monthly expenses on one screen with a day-wise summary and attachment view.
  • One-tap approval for entire monthly claims or escalate for revision.
  • Reject specific entries with reasons and send them back for corrections.
  • Monitor overall budget impact and deviation reports from your dashboard.
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File & Folder Repository Access

Access essential sales and training materials anytime, anywhere – all from one place. A centralized document hub designed for managers and field teams to easily browse, download, and share key content, even on the go.

  • Easily access product catalogs, visual aids, SOPs, and training documents
  • Review monthly expenses on one screen with a day-wise summary and attachment view.
  • One-tap approval for entire monthly claims or escalate for revision.
  • Reject specific entries with reasons and send them back for corrections.
  • Monitor overall budget impact and deviation reports from your dashboard.

File & Folder Repository Access

Access essential sales and training materials anytime, anywhere – all from one place. A centralized document hub designed for managers and field teams to easily browse, download, and share key content, even on the go.

  • Easily access product catalogs, visual aids, SOPs, and training documents
  • Filter and locate files by division, product line, or material type
  • Share directly with team members for training or campaign rollouts
  • Supports offline access on both mobile and tablet
  • Keeps your entire team updated with the latest version of any document
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Company Announcements

Keep your team aligned with real-time updates from HQ. Deliver critical internal communications—from strategic directives to HR policies—right to your team's app, ensuring timely awareness across all levels.

  • Broadcast company-wide announcements, HR updates, and CEO messages etc.
  • Segment messages by region, division, or role
  • Enable push notifications for instant visibility
  • Maintain a history log of past announcements for reference

Brand Campaigns/ Camps and CME

Plan, execute, and track high-impact brand initiatives across geographies. Whether it's a product campaign, a medical camp, or a CME (Continuing Medical Education) event, NitiApp streamlines every step from planning to execution with intelligent tagging, outlet mapping, and input recommendations.

  • Define campaign scope by outlet, town, territory, region, or division
  • Enable pre-planning of attendees with mapped outlets and visit sequences
  • Track real-time execution with activity tags
  • Recommend inputs or samples to improve campaign productivity
  • Access event-level reporting to evaluate brand reach and ROI
  • Tag each activity for future visibility and compliance audits
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Comprehensive Pharma Solutions Across Industry Verticals

NitiApp supports diverse pharma verticals—from prescription drugs to OTC, animal health, hospitals, diagnostics, devices, and
key accounts—delivering tailored technology that drives efficiency and growth.

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Pharma

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OTC

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Animal Health

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Hospitals

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Diagnostics

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Devices

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Equipmment

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Key Accounts

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